Ayesha is a Wellness and Lifestyle blogger based out of California. In her blog, Mindful and I, she covers healthy meals, travel ideas, lifestyle tips and her experiences in motherhood. We wanted the logo to capture these diverse facets of her life. For colours and shapes, we took inspiration from her photography. Vibrant blues and earthy brows can be found in her images of trekking, the seaside and even in a bowl, full of blueberries and oats. The round represents the Mind, the world and food. The “m” and the “i” in the text of the logo, complete the circle.